Critical Information
Contacts, suppliers, clients, services, renewals – all in one place.
For freelancers, sole traders, business owners & charitiesFor freelancers & business owners
Your business shouldn't stop when you do
Whether it's illness, an accident, or the worst - WilPlus® keeps your business running. A smart continuity plan for anyone who runs their own show.
(Because "I'll document everything next week" has been on your to-do list since 2019)
Complete in your own time
Instant digital download
Update as you grow
How It Works
Five steps to peace of mind
We've made it ridiculously simple. No consultants, no endless meetings, no "we'll circle back on this" – just a clear framework you can complete yourself.
01
Download the plan
Instant access to the complete WilPlus® framework as a digital download.
02
Complete at your pace
Work through the sections when it suits you. No rush, no pressure.
03
Update as you grow
Your business evolves, so should your plan. Keep it current.
04
Store it safely
Keep your completed plan somewhere secure and accessible.
05
Tell a trusted person
Let someone know it exists. (Pro tip: add a note to your Will!)
Still simpler than assembling IKEA furniture.
And significantly more useful when something goes wrong.
What's Inside
Everything you've been meaning to document
WilPlus® Essential is a complete continuity framework that covers all the critical information someone else would need to keep your business running.
Access + Tools
Systems, logins, subscriptions, and tools your business relies on.
How the Business Runs
Workflows, delivery steps, daily/weekly/monthly needs documented clearly.
Current Work + Priorities
Live commitments, deadlines, and expectations – nothing falls through the cracks.
Risks + Safeguards
Where things could go wrong and how to steady the ship.
Step-by-Step Guide
Clear first steps for your nominated person to follow calmly.
Gap-Revealing Prompts
Uncover details you hold in your head without even realising.
Yes, this includes that one password you've saved in a notes app labelled "don't forget".
Who It's For
If your work lives in your head, this is for you
WilPlus® was designed by people who support businesses, charities and not-for-profits every day. We've seen what happens when the key person suddenly can't be there – and it's not pretty.
Sole traders
One-person businesses where you ARE the business
Freelancers
Independent professionals juggling multiple clients
Consultants
Expert advisors with deep client relationships
Contractors
Skilled specialists with ongoing commitments
Microbusiness owners
Small teams where the owner holds all the knowledge
Owner-managed companies
Directors who run the show day-to-day
Charity leaders
Founders and directors whose vision drives the mission
Not-for-profit managers
Key people keeping community organisations running
"Most owners intend to write it all down one day… but it never quite makes it to the top of that ever-demanding list."
Sound familiar? You're not alone. That's exactly why WilPlus® exists.
Life Examples
It's not easy to think about, but...
We've created some real-world examples to help you see how incapacity can affect those around you – and why having a plan matters.
The consultant with no single source of truth
Client commitments scattered across emails, notes apps, and memory. When illness struck, no one knew what was promised or when.
1 min readRead more →
The payments bottleneck that froze a business
Only one person knew the banking logins. A sudden hospital stay meant suppliers couldn't be paid and invoices couldn't be sent.
1 min readRead more →
The renewal that nobody knew about
An annual subscription lapsed because no one knew it existed. The service was critical to operations.
1 min readRead more →
Get Started
The plan you've always meant to create
Stop procrastinating. Your future self (and your loved ones) will thank you.
£30 OFF
WilPlus® Essential
One-time purchase. Yours for life. For freelancers, sole traders, business owners, charities, and not-for-profits.
£99£129
🔥 Launch offer – £99 (normally £129)
Ends 30th April 2026 · No VAT · Buy once, yours forever
- Complete continuity framework
- Gap-revealing prompts
- Step-by-step guides
- Lifetime updates
- Digital download (instant access)
- Work at your own pace
Secure Stripe checkout. Instant digital delivery.
Updates Forever
Your business changes, your plan should too. Update and reuse WilPlus® whenever your business evolves.
Created by Experts
Designed by a team who supports SMEs every day and has stepped in during emergencies, illness, and unexpected change.
If you think business insurance is important...
Then you should get WilPlus®. Business continuity is just as important – for you, your loved ones, your customers, and your team.
FAQs
Questions you might be thinking
(And probably should have asked before buying. But you're here now, so let's help.)
Still got questions?
We're surprisingly approachable for people who think about business emergencies all day.Get in touch →
When you started your business, you probably didn't plan to leave it without warning.
You likely didn't expect your next of kin to have to run it without discussing it first...
So many things in life we don't plan for. But planning for your incapacitation and how it affects your business should be on your list.
"I'll do it tomorrow" – everyone who never did it.